Google AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects small- to medium-sized business owners with established...
View ArticleMagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold
MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them before they are manufactured and shipped. The result:...
View ArticleYouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per...
View Article7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more...
View ArticleFacebook Offers Rolls Out to Local U.S. Businesses
Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform by the same name - had been available to a limited number...
View ArticleBob Moog Rocks Google Homepage With Synthesizer Logo You Can Play
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th...
View ArticleThe Cheap Guide to Building Brand Credibility
Trying to sell or market something no one wants to buy, and a lack of name recognition are two big hurdles for start-ups or new businesses. You can’t buy your way into brand awareness with traditional...
View Article9 Questions to Shape and Future-Proof Your Link Building Strategy
Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a...
View ArticleHow Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People
If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any...
View ArticlePRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options that offer...
View ArticleHow to Leverage Consumer Intent to Maximize PPC Performance
Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a...
View ArticleHow to Avoid Hiring a Bad SEM Vendor
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between...
View ArticleMaster Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the...
View ArticleSocial Content Analytics: SEW's Most Engaging Posts of 2012
By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to...
View ArticleHow to Craft Phenomenal SEO Landing Pages That Rank & Convert
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for...
View ArticleWill the Qubits Crowdfunding Campaign Succeed?
Does the Qubits crowdfunding campaign have what it takes to achieve the $9,000 fundraising goal or more? It’s a great consumer product with a large market and reality TV backstory. But is this enough...
View ArticleLance Armstrong, Manti Te’o & the Power of Content
A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the...
View Article5 Tips to Improve Your Press Releases
The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid...
View ArticleLinkedIn Endorsements: The New “Poke”
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement....
View ArticleCombining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can...
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